My Academic Journey at NIFT

Bachelor in Design (Fashion Communication): Syllabus Walkthrough & My Project Highlights

When I joined the National Institute of Fashion Technology (NIFT) for the Bachelor in Design (Fashion Communication) program in 2016, I had no inkling of what lay ahead. Like many students entering this prestigious institution, I was greeted by a sea of uncertainty and ambiguity. The world of fashion communication was vast and enigmatic, and I, along with my fellow batchmates, embarked on a journey with more questions than answers.

Unlike 2016, today NIFTs official website showcases some information about the courses offered: List of subjects and positions offered by the industry (not exhaustive).

Under Graduate Programs

• B.Des. (Fashion Design)
• B.Des. (Leather Design)
• B.Des. (Accessory Design)
• B.Des. (Textile Design)
• B.Des. (Knitwear Design)
• B.Des. (Fashion Communication)
• B.FTech. (Apparel Production)

Post Graduate Programs

• M.Des. (Master of Design)
• M.F.M. (Master of Fashion Management)
• M.FTech. (Master of Fashion Technology)

I enrolled myself in B.Des (Fashion Communication) which is the youngest of all courses that exists in NIFT. The purpose of this article is to shed light on the NIFT Fashion Communication syllabus from the perspective of a graduate from the batch of 2016–2020. However, the syllabus has been tweaked a bit now.

Current syllabus of Fashion Communication department. Source: NIFTs official website.

As I navigated this dynamic journey, I am proud to share that I graduated from NIFT’s Fashion Communication program in 2020 with the prestigious Best Academic Performance Award. This acknowledgment serves as a testament to the dedication and hard work invested in mastering the meticulously designed curriculum. The recognition not only validates the depth of knowledge acquired but also highlights the transformative nature of the learning experience at NIFT.

I hope this article will help current and prospective students gain a better understanding of what the program entails, alleviate their doubts, and inspire them to excel in their education.

Note: I’ve added links to some of my projects in this article. Unfortunately, I lost access to my college official ID, which had all my projects from the four years of my academic journey. Recognizing the importance of preserving this body of work, I have diligently communicated with my college administration in an effort to regain access to my drive. Although it’s been an year I am in touch with them, I remain hopeful that access will be restored.

Semester I

Core

• Digital Design — I: In this course, we learned the basics of digital design tools, including software like Adobe Photoshop and Illustrator. We focused on creating visual content, understanding color theory, and developing graphic design skills.
• Elements of Design — I: This subject introduced us to the fundamental principles of design, including line, shape, form, texture, and color. We explored how these elements can be used in visual communication and fashion design.
• Geometry: Geometry in fashion may seem unusual, but it was about understanding how geometric shapes, patterns, and structures play a role in fashion design and communication.
• Material Exploration: We delved into different materials used in the industry, from yarns to metals. This subject helped us understand the properties, uses, and potential of various materials.
• Visualization & Representation — I: This was all about learning to sketch, draw, and illustrate our design concepts. We developed our visual communication skills and learned how to represent our ideas on paper.

Non Core

• Fashion Orientation: This subject introduced us to the world of fashion, its history, and its various facets. We gained insights into the fashion industry’s structure and its impact on society.
• Art and Design Aesthetics — I: We delved into the world of art and design aesthetics, understanding how visual elements can convey emotions, ideas, and cultural context in fashion.

Semester II

Core

• Digital Design — II: Building on our previous digital design knowledge, this course further honed our skills in creating digital visuals for communication. Project: Spectrum - NIFT Annual Fest poster.
• Elements of Design — II: We continued to explore the principles of design, diving deeper into their practical application.
• Field Studies: This was a practical subject where we had the opportunity to engage with real-world scenarios, from observing artisans in the craft cluster to analysing consumer behaviour. Project: Anekal Silk Weavers
• Visualization & Representation — II: Building on our illustration skills, this course focused on advanced rendering techniques and visual storytelling.

Non Core

• Art and Design Aesthetics — II: We further explored the world of art and aesthetics, understanding how they shape trends and consumer preferences.
• Professional Practices: This subject introduced us to the practical aspects of working in the industry, including ethics, professionalism, and industry standards.

Semester III

Core

• Design Methodology: This subject focused on the methods and processes used in design and communication. We learned how to approach design challenges systematically.
• Graphic Design — I: In this course, we delved deeper into graphic design principles, including typography, layout design, and the creation of visual materials for fashion promotion. Project: All India Radio - Brand Manual.
• Graphical Representation & Technical Drawing — I: We learned technical drawing techniques, including flats, croquis, and idea illustration.
• Photography — I: This course introduced us to the art of photography, covering concepts like composition, lighting, and styling.
• Visual Merchandising — I: We explored the art of presenting products in physical spaces, understanding how visual merchandising impacts consumer behaviour.

Non Core

• Communication Concepts & Process — I: This subject delved into communication theories and processes, helping us understand how messages are created and conveyed in the industry.
• Introduction to Marketing & Merchandising: We learned about marketing strategies in general, as well as the principles of merchandising and retailing.
• Costume Appreciation (Western): We gained insights into the historical and cultural aspects of Western costumes, understanding how they have evolved over time.
• Fashion Basics — I: This course covered the fundamentals of fashion, including fashion illustration, garment construction, pattern making, and understanding the elements of clothing design.
• History & Philosophy of Design — I: We delved into the history and philosophy behind design, exploring how fashion has evolved and been influenced by various cultures and movements.

Semester IV

Core

• Graphic Design — II: Building on our graphic design knowledge, this course advanced our skills in creating marketing materials and promotional content for brands of all type.
• Graphical Representation & Technical Drawing — II: We continued to refine our technical drawing skills, becoming proficient in creating detailed illustrations and technical sketches.
• Photography — II: This course delved deeper into fashion model and product photography techniques, including studio lighting, post-production, and creative direction for fashion shoots.
• Visual Merchandising — II: We expanded our knowledge of visual merchandising by strategizing & creating in-store displays and retail environments that enhance the customer shopping experience.

Non Core

• Communication Concepts & Process — II: This course deepened our understanding of communication processes and strategies, focusing on their practical applications.
• Consumer Behaviour in Fashion: We explored the psychology behind consumer choices and how it influences fashion trends and marketing strategies.
• Research Methodology: This subject equipped us with the skills to conduct research essential for making informed decisions and predictions.
• Costume & Textile Appreciation: We gained in-depth knowledge of traditional fabrics and textiles, learning how their cultural significance. Project: Jeff Huang’s Flesh of MyFlesh.
• Fashion Basics — II: Building on our earlier knowledge, we continued to explore the practical aspects of fashion design.
• History & Philosophy of Design — II: This course expanded our understanding of the historical and philosophical aspects of design.
• Publication Design: We learned to design and layout fashion magazines and promotional materials, understanding how visual storytelling can enhance brand communication. Project: Communication Arts Illustration Annual, Project Research.

Semester V

Core

• Craft Cluster Initiative: This subject focused on understanding and promoting traditional crafts, exploring their significance and how they can be integrated into contemporary design. Project: The Lambani Embroidery of Hampi.
• Craft Publication — Documentation: We learned how to document and showcase various craft forms through publications, giving them the recognition they deserve. Project: The art of moulding.
• Fashion Journalism — I: This course introduced us to the world of fashion journalism, including writing fashion articles, reviews, and reports. We developed our skills in fashion storytelling.
• Fashion Styling — I: We learned the art of curating and creating fashionable looks for photoshoots and fashion presentations, understanding the role of styling in fashion communication.
• Graphic Design — III: Building on our graphic design knowledge, this course focused on advanced techniques for creating visual content for brand campaigns and publications. Project: Revamping Sohrai.
• Photography — III: We further advanced our fashion photography skills, including understanding advanced lighting techniques and photo editing.
• Visual Merchandising — III: This subject explored the visual merchandising of fashion products in various contexts, including retail stores, exhibitions, and events. Project: Rebranding Jharcraft.

Non Core

• Design Interpretation on AutoCAD: We learned how to use AutoCAD, gaining proficiency in creating illustrations and patterns.
• Introduction to Advertising: This course introduced us to the principles and strategies of advertising, with a focus on role of design in advertising. Project: Bajaj’s Advertisement Strategy.
• Retail & Brand Management: We explored the management of fashion brands and retail spaces, understanding the business side of the fashion industry.
• System Thinking: This subject introduced us to holistic and systematic approaches to problem-solving and decision-making.

Semester VI

Core

• Craft Promotion — Brand Identity: This course focused on promoting traditional crafts by creating brand identities and marketing strategies to support craft-based businesses. Project: Moulding Mudra
• Fashion Journalism — II: We delved deeper into fashion journalism, refining our writing skills and understanding the role of media in shaping fashion trends.
• Fashion Styling — II: We continued to develop our styling skills, working on more complex projects, including fashion editorials and runway shows.
• Graphic Design — IV: Building on our graphic design knowledge, this course further honed our skills in creating compelling visual content for the brands. Project: Johnson’s Baby brand extension in the toy category.
• Photography — IV: We continued to advance our photography skills, including the creation of look-books and advertising campaigns.
• Visual Merchandising — IV: This subject focused on creating visual merchandising strategies for various retail settings, from small cafes to large showrooms.

Non Core

• Creative Advertisement & Media Planning: This course covered the creative and strategic aspects of advertising and media planning.Project: Fevicol’s Advertisement Strategy, Fevicol Ad Study.
• Design Strategy: We explored strategic design thinking and how it can be applied to problem-solving in real-life scenarios. Project: My Wardrobe: App development.
• Multimedia & Web Design: We learned to create multimedia content and design websites, understanding digital design in depth. Project: The need for eThayi immunization app.
• Public Relations: This subject introduced us to the role of public relations, including creating and managing brand image and communication.

Semester VII

Core

• Colloquium Paper: Craft (Research Paper): This was a research-intensive course focusing on crafting a research paper related to traditional crafts, further promoting their recognition and importance. Project: Hampi Tourism Research Paper Summary.
• Exhibition & Display Design: We learned how to design and curate exhibitions, understanding the importance of visual presentation in fashion.
• Graphic Design — V: Building on our graphic design knowledge, this advanced course focused on creating high-impact brand visuals for events and campaigns.
• Industry Internship (Between VI & VII Semester): This was a practical internship where we had the opportunity to gain real-world experience in the fashion industry, applying the skills and knowledge we had acquired throughout the program. Project: Industry Internship at Spread Design and Innovation Pvt Ltd, Summary.

Non Core

• Design Interpretation on 3D Max: This subject introduced us to 3D modelling and its applications.
• Design Management & Entrepreneurship: We learned about managing design projects and the entrepreneurial aspects of businesses.
• Profession Ethics & Responsibilities: This course focused on understanding and adhering to ethical practices in the industry.
• Experiential Design: We explored designing experiences including shows, exhibitions, and events. Project: Rolls Royce store design.
• Traditional Folk Media: This subject introduced us to traditional forms of media and communication in the context of fashion and craft promotion. Project: Depiction of Maoism in Sohrai of Jharkhand.
• Visualization & Virtual Modelling — Fusion 360: We learned how to create virtual models of products and environments using Fusion 360, a 3D modelling software. Project: 3D modeling-Reception area of a photo studio.

Semester VIII

Graduation Project: The culmination of the program, this project allowed us to apply all the skills and knowledge acquired throughout the course to create a comprehensive industry project. This project served as a testament to our growth and prepared us for the professional world. Project: Wipro Internship Document — My Communications.

My journey through the NIFT Fashion Communication program from 2016 to 2020 has been nothing short of transformative. From the initial sea of uncertainty, I emerged equipped with a comprehensive understanding of design principles, communication strategies, and the intricacies of the fashion industry.

As you embark on your own adventure within NIFT’s Fashion Communication program, remember that uncertainty is a natural part of the process. Dedication and a passion for creativity can lead to a successful graduation, paving the way for a fulfilling career in the ever-evolving field of fashion communication.

Should you wish to delve deeper into my experiences, insights, or simply have questions about my journey, NIFT or Design in general, feel free to reach out. I am more than happy to share my perspective and connect with fellow enthusiasts.

Contact

• Email: krisakshi3@gmail.com
• LinkedIn: https://www.linkedin.com/in/sakshi-kumari-ab5183171/
• Instagram: https://www.instagram.com/sakshikumari204/
• Twitter: https://twitter.com/sakshikumari204

Other links

• Wix Portfolio: https://krisakshi3.wixsite.com/portfolio
• Medium: https://medium.com/@sakshikumari204
• Behance (new): https://www.behance.net/sakshikumari204
• Behance (old): https://www.behance.net/sakshikumari
• Issuu: https://issuu.com/nift59

FAQs from emails I received

Query

The syllabus that you have mentioned in your blog is the template of this course, or does the syllabus vary for fashion creative specialization? and, if so what are those core and non-core subjects for that specialization? Kindly reply, this will help me choose my future course at Nift.

Response

1. The syllabus for bachelors programme had changed after our batch. As far as I am aware, they added a provision that allows students to take some subjects of any other department too. Example, Fashion Communication students can take classes of fixed number of subjects from any of Fashion Design, Textile Design, Accessory Design, etc.
2. All students have to go through all the subjects mentioned in the syllabus. They decide towards the end of the course, which field they want to get in after graduation. Example; Graphic design, UI/UX design, Fashion Journalism, Photography, Visual merchandising, etc. It is advisable to find internships to explore all these areas while you are a student so that in final semester (8th), you can do your Graduation Project in that field. This project works as your portfolio to find a job after graduation.
3. Core and Non core subjects are based on number of credits they have. I would suggest you to not focus on the type of subjects. You will have enough time and resources to focus on all these subjects equally. Their knowledge will pay off through out your career.

What’s next?

Article on “What went well and what I could have done better at NIFT?” Stay tuned!