Need to redesign “Karnataka State Khadi & Village Industries Board” Logo
Khadi and Village Industries Commission (KVIC)
A statutory body created by an Act of Parliament (No.61 of 1956 as amended by Act No.12 of 1987), established in April 1957 as KVIC.
It took over the work of the former All India Khadi and Village Industries Board set up in 1950.
In April 1957, it took over the work of former All India Khadi and Village Industries Board.
Functions
- Promoting and developing the Khadi and Village Industries (KVI)
- Creating employment opportunities in the rural areas, thereby strengthening-the rural economy.
Mission
- To create employment opportunities in the non-farm sector in the rural areas.
- To produce saleable articles or to provide services for which there is effective demand.
- To support rural development in its widest sense and to improve the quality of life.
KVIC motto
- Ensure employment at door steps.
- Ensure production by the masse.
- Harness human technology.
- Preserve environment.
- Impart dignity of labour.
- Manage with low capital.
- Rejuvenate rural economy.
- Act as a bulwark against migration to city schemes.
- Promote decentralized economic activities.
- Invite participation of women in economic activity.
Objectives
- The social objective: Providing employment
- The economic objective: Producing saleable articles
- The wider objective: Creating self-reliance amongst the people & building up a strong rural community spirit
Functions
- Planning, promotion, organisation and implementation of programs for the development of Khadi and other village industries in the rural areas in coordination with other agencies engaged in rural development.
- Building up reserve of raw materials and implements for supply to producers
- Creation of common service facilities for processing of raw materials as semi-finished goods
- Provisions of facilities for marketing of products
- Organisation of training of artisans
- Encouragement of co-operative efforts among the artisans.
- The KVIC is also charged with the responsibility of encouraging research in the production techniques and equipment employed in the Khadi and Village Industries sector and providing facilities for the study of the problems relating to it, including the use of non-conventional energy and electric power with a view to increasing productivity, eliminating drudgery and otherwise enhancing their competitive capacity and arranging for dissemination of salient results obtained from such research.
- KVIC is entrusted with the task of providing financial assistance to institutions and individuals for development and operation of Khadi and village industries and guiding them through supply of designs, prototypes and other technical information.
- In implementing KVI activities, the KVIC may take such steps as to ensure genuineness of the products and to set standards of quality.
- The KVIC may also undertake directly or through other agencies studies concerning the problems of Khadi and/or village industries besides research or establishing pilot projects for the development of Khadi and village industries.
- The KVIC is authorized to establish and maintain separate organisations for the purpose of carrying out any or all of the above matters besides carrying out any other matters incidental to its activities.
Brand definition
“Karnataka State Khadi and Village Industries Board came into existence under the Karnataka Khadi and Village Industries Act 1956 (Karnataka Act of 1957).
Mission statements
The Board was established organize, develop and regulate Khadi and Village Industries activities in The State of Karnataka.
Products
The Khadi and Gramodyoga Products are: Environmental friendly, Natural, Healthy and Affordable
Life needed products are manufactured in Khadi Gramodyoga sector.
The Khadi institutions are being trained for the manufacture of garments as per the taste of consumers.
The Entrepreneurs are being motivated to improve their technology by adopting latest technology to manufacture variety of designed products and to make attractive packing, in order to compete with liberalized, globalised and modernized competitive market.
Khadi Branding Scheme
Training has been imparted to 208 tailors working in Karnataka khadi branding scheme is for several meetings have been conducted, NIFT organization has already submitted diagnostic study Report. Again study Report.
Is submitted by NIFT consisting of details of all khadi institutions in Karnataka . Based on this report modernized khadi dresses are prepared by NIFT organization, Hon’ble Chief Minister is inaugurating khadi branding dresses shortly.
Training programs will be conducted to khadi workers of khadi institutions. KVIB made MOU with NIFT organization during 2014–15.
NIFT organization has exhibited about 400 new designs and the then SSI Minister has inaugurated the new Designs of Khadi during the Annual day of NIFT khadi institutions.
Proposal has been sent to govt for extension of period up to 2017–18.
And proposal has sent to govt for sanction of remaining grant of Rs.151.00lakhs. Already tailoring training has been given the 258 artisans by NIFT.
Other Khadi logos
Karnataka government: other logos
Deconstructing existing logo
Audits
Visual Audit : Systematic review or an assessment of the clients brand elements
Review and evaluate your findings and do some market research into how customers perceive KSK & VIB Khadi brand. Look for inconsistencies when viewed collectively:
- Are there too many variations of the logo? — NO
- Has the logo quality been compromised? — YES
- Are the proportions and colours consistent? — YES
- Is the same font being used throughout? — YES
- Are there differences between corporate and retail brand identity?
- Do the customers refer to the business with an initialism or acronym?
- Is the product photography or brand imagery consistent?
This will help all the stakeholders where they are and to appreciate and highlight issues.
Based on this let us create…
Brandmarks
- Logo
- Wordmarks
- Icons — Khadi Cotton, Silk, wool and village industries
- Favicons
Messaging + Story
- Tagline
- Descriptors
- Key messaging
- Service definitions
- Boilerplate
- Tone + voice style
